Predefined templates can show people safety exits, places to avoid, dos & don’ts during any critical situation. You can launch a hashtag campaign and prompt the mall-goers to take part in various photo challenges, contests and engage with your business. Once people start sharing their photos with you on social media, you have the advantage of repurposing the user-generated content to drive more engagement like an entertainment recycling. IntroductionIn today’s highly competitive business landscape, establishing a strong brand presence and connecting with the target audience is essential for sustained success. The fact that many different people who might be interested in shopping can easily reach malls is another benefit. The business of running a shopping centre can be quite lucrative, but it requires a significant upfront investment.
The ability of customers to swiftly and efficiently view all in-store marketing and advertising initiatives is their most crucial benefit. Floor wraps have the power to change the ambiance of an interior space, going beyond navigation and marketing opportunities. They can withstand being walked on and will be an excellent tool for communication with the customers as they explore your retail space. Mall – P & M Mall, Patna is one of the most popular malls in the city. Strategically located and with large footfall, Mall – P & M Mall, Patna is an attractive media to reach a premium audience. Showcase your product / solution to digitally savvy decision makers from Retail, eCommerce, D2C, Fashion, Food, shopping centres and grow exponentially. The brands advertised in malls are perceived as premium brands by the consumers.
A small video was also put out, detailing the various safety measures in place at the mall. “We were mentally preparing our customers on what to expect when they visit us. We sent this message multiple times, reassuring and welcoming them,” Rima Kirtikar, Chief Marketing Officer, Viviana Mall tells us. Floor graphics are nothing but a type of floor advertising using strong laminates and specialized adhesives carrying the advertising elements or messages. Floor graphic films are a fantastic way to guide customers inside the store, where a graphic advertisement on the floor can assist in promoting your company. Popular advertising options in Mall – P & M Mall, Patna include branding in the common space, lifts, and the parking area. Placing adverts in the key, high traffic areas of the mall can garner high reach and as well as recurrence through repeated exposures.
Shopping Mall Advertising
They invited popular city bloggers to visit the mall and explain the safety precautions being implemented on the premises. A radio campaign was run to promote the mall re-opening, announcing how Inorbit is #GharJaisaSafe. The recall rate of indoor advertisements would be higher as the audience is repeatedly exposed to the same business promotion in a particular space.
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Sponsorship initiatives with the various events and programs of the malls are a quick and an effective way to advertise your brand to people. A mall is visited by people from all walks of life and from all professions and thus a branding initiative at a mall gives you the access to people irrespective of their profession and their age. Creatively designed billboards, banner ads in malls, standee ads, and posters work both ways to arrest the fancy and the curiosity of people and to amp up the appeal of the mall. Malls can also be divided in categories like Standard, Premium or Luxury mall. For instance, the mall advertising cost in Luxury mall like DLF Emporio, Vasant Kunj, New Delhi will be higher than the advertising in standard mall like Shipra Mall, Ghaziabad.
Word Of MouthSince shopping mall advertisements, sponsorships, and collaborations are frequently the venues of numerous festivals and events, they help spread the word about the brand both far and wide. https://buyonlybest.in/ Mall branding is certainly a specialty of Excellent Publicity’s outdoor advertising firm. Various malls in both developed and emerging locations throughout India have partnered with the agency.
SHOPPING MALL ADVERTISING IN INDIA
In today’s era, mall culture has boomed drastically, even in rural areas. In today’s fast-paced and highly competitive business landscape, companies are constantly seeking innovative ways to promote their brands and connect with their target audience. A parking lot, a bank, a gas station, a restaurant, or other businesses may also be found in shopping malls. Inorbit Malls undertook several marketing initiatives to regain and rebuild the trust of their customers.